For many, the world of rodeo is steeped in tradition, with deep roots in American history. But for others, it can seem disconnected from contemporary cultural trends. Enter Desert Rodeo, a new event ...
The inaugural DESERT RODEO, California’s newest ProRodeo, is set to debut in the Coachella Valley during the state’s iconic country music weekend. The three-day event fusing professional rodeo, retail ...
The PRCA and Zenda Productions are proud to announce the formation of a new PRCA rodeo at Desert International Horse Park in Thermal, California. The inaugural DESERT RODEO, California’s newest ...
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