Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More HubSpot, launched in 2006, has succeeded on the strength of its social ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

Opinions expressed by Entrepreneur contributors are their own. The B2B customer journey from visitor, to lead, to customer, to promoter is often broken down into four steps: attract, convert, close ...

Every holiday season, we hear the buzz of internal celebrations, “Company XYZ Celebrates Record Black Friday!” Carts are full, conversion rates are up and execs breathe sighs of relief. But when the ...

Discover the 11 ways that CRM software makes customers stay with you longer, turn more inquiries into orders and help sales and marketing work together.