SEOs have for a long time noticed that older domain names correlate with top rankings. But correlations are generally a poor foundation for understanding the world. For example, the number of computer ...
Opinions expressed by Entrepreneur contributors are their own. Over the past decade, I’ve experienced and navigated through dozens of Google updates and led SEO operations for many big brands.
Google's Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies. Keywords in domain names don't impact Google search rankings.
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