The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ...

Approximately half of businesses have integrated chatbots into their websites, while on Facebook Messenger alone, there are well over 300,000 active bots facilitating billions of messages between ...

Though engagement rates remain low, the mobile marketplace appears to be recovering from a paralyzing app glut. That’s according to new findings from analytics firm Localytics, which processes around ...

Bitget Wallet has made a strategic shift into an all-in-one everyday finance app, refreshing its interface to place payments at the center of the app experience.