YouTube is introducing new advertising capabilities for its short-form video offering, Shorts, according to a company release. The unveiling of the new features is timed to the IAB NewFronts this week ...

YouTube is rolling out creator-initiated brand partnerships for Shorts and introducing enhanced Data Story cards for better performance tracking. Key updates: Why we ...

ByteDance‘s TikTok, Meta Platforms Inc‘s (NASDAQ:META) Instagram Reels and Alphabet Inc‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube Shorts are the three largest short-form video platforms. The META Analyst ...

Monetization from "Shorts" has gone up as a result of more ad impression opportunities, AI-targeted placements, and higher overall usage compared to the main platform, YouTube CEO Neal Mohan said ...

Advertisers can now run campaigns exclusively in Shorts feed or focus on horizontal content. New interactive stickers and animated ads will enhance advertising options by year-end. YouTube is ...

Starting on February 1st, creators can start making ad revenue on Shorts as YouTube released a new announcement regarding YouTube's Partner Program. But the platform will require creators to sign new ...

YouTube creators will soon have the ability to link Shorts to other types of content, such as long-form videos. The goal is to provide a safer way for creators to direct viewers to their other content ...

Victor Potrel knows what it takes to win on YouTube. He worked there himself for more than four years managing content partnerships before jumping to Lego, where he was manager of the YouTube Labs ...