Developing customer loyalty has always been top of mind for retailers and shopping center owners, but in today’s on-demand economy, it’s becoming even harder to secure. Possibly the best way that ...

My parents were forever telling me off for sitting too close to the TV when I was younger. I wonder what they think of me strapping a VR headset in front of our eyes? The reality is that from cinemas ...

Your metric set is deployed. Results will show up soon on dashboards across your marketing team to build predictability. Work in touch points, and customer experience is giving unprecedented insight ...

Professor Geert Hofstede and his research team studied culture-specific values and created what is known as the 6 Dimensions of National Culture, or the 6-D Model of National Culture. Hofstede's ...