In South Korea, notorious for its hard drinking culture, younger generations are increasingly opting for morning dance parties — powered by coffee, not alcohol.
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The Drinking Culture of South Korea
Few countries have successfully exported their culture around the world in recent decades quite like South Korea. The border-crossing “K-wave” encompasses movies, music, TV dramas and, increasingly, ...
Forbes contributors publish independent expert analyses and insights. Joan Vos MacDonald is a New York-based writer who covers Korean media. Sep 02, 2025, 08:01am EDT A shopper holds a Jinro liquor ...
Until recently, you might have assumed that Korean restaurants in America existed almost exclusively in the realm of cheap beer and green-bottle soju (the ubiquitous mass-market spirit stacked in ...
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