Storytelling is now a top career skill. Students who learn to explain their work and impact early gain a major advantage in ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. When we are inundated with negative emotion and uncertainty, ...

In cinema, “narrative negative space” refers to the blanks, intentionally placed in the narrative structure. By leaving the ...

The idea of “purpose” has swept the corporate world. Encouraged by evangelists like Simon Sinek, myriad firms like Nike, Adidas, Pepsi, and Coca-Cola are devoting real time and attention to explaining ...

Brands are always looking for new ways to impact and connect with their audiences. One strategy that has stood the test of time is storytelling. Crafting a genuine brand story rooted in purpose and ...