The Advertising Standards Authority (ASA), the U.K.'s advertising watchdog, has challenged Nike, Superdry and Lacoste over the use of the word "sustainable" in paid-for Google ads that were not backed ...

Consumers have a strong interest in making more climate-friendly purchases, but lack confidence in brands' advertising around sustainability. That's according to new data from supply chain management ...

As the global climate crisis intensifies, the digital media industry—like many others—faces mounting pressure to adopt sustainable practices. While sectors such as manufacturing or energy are often ...

As the climate crisis intensifies and environmental consciousness rises, businesses are increasingly expected to play their part in promoting sustainability. Many of today’s consumers—especially ...

Marketers who incorporate sustainability into their media planning hit KPIs earlier, per a study from the ANA that included giants like Kroger and Coca-Cola. The facts are clear: the advertising ...

Mada Media’s Strategic Partners Forum brings together investors and regulators to discuss digital transformation, sustainability and new commercial opportunities for out-of-home advertising across Dub ...