Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research from ...

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Social media can offer advisors opportunities to connect with prospective clients while nurturing relationships with existing clients. Approximately 40% of advisors use social media as a marketing ...

Gökçe Güven, 25, believes the future of marketing lies in customer rewards. That’s why she launched Kalder, a fintech-marketing platform that offers clients like Godiva and The International Air ...

Unless you've been living under a rock, you're aware that social media has really exploded within the last 15 years. Jus ...

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

Companies that rely on digital marketing and social media are now facing serious consequences over music copyright. Many have been hit with multimillion-dollar lawsuits for unwittingly using popular ...

Learn how we uncover deeper insights with the Direct Message Methodology. We used to think market research belonged to clipboard surveys, formal focus groups, and expensive data firms. But in 2025, ...

Lucy Hardie has received funding for public health-related e-cigarette research from the University of Auckland, Maurice & Phyllis Paykel Trust and the Auckland Medical Research Foundation. She is an ...

The purpose of the study was to examine the extent of use of selected social media in the marketing of library services to ...