You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Traditional billing models like hourly and fixed-fee billing often fall short of delivering true value to clients. Misaligned incentives, lack of transparency, and a disregard for the actual value ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) to be the most commonly ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...

Wendy’s/Arby’s Group Inc. said it would focus both its quick-service chains on value pricing this fall, including 99-cent Frosty treats and a new menu at Arby’s featuring 30 items for less than $3.