Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...
Q. You have written that putting Vicks VapoRub on the soles of the feet can stop a nighttime cough. That’s pure fluff or maybe written as an ad for Vicks. You haven’t bothered to provide any ...
With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...
The end of 2022 was when over-the-counter drug advertisers put their money where their mouth was when it came to ad spend and the numbers bare it out. Vicks achieved an impressions share of voice (SOV ...
A frugal grandmother has found good company on Twitter, where many users say they feel just as comfortable as she does using a decades-old jar of Vicks VapoRub on their bodies, despite an expiration ...
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