How many times have you worried about ingredients in that yummy food you're eating, only to be pleasantly surprised when you learn that it contains "natural flavorings." Whew, right? I always felt ...

The demand for natural flavors is expected to reach $8.03 billion by 2025, which underscores their growing role in the food industry. Despite that growth, few people know what they are. As more ...

This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. These days, more often than not, I look at ...

“Natural flavors” come from plant or animal sources and are used to enhance taste, not nutrition. They’re regulated by the FDA and generally recognized as safe when used in small amounts. Labels don’t ...

Scan any grocery store shelf and you'll likely spot the term "natural flavors" scattered across ingredient lists. It sounds reassuring, right? Almost wholesome. Yet the reality behind this vague label ...

The next time you scan a food label and feel relieved to see “natural flavors” listed among the ingredients, you might want to think twice. What the food industry markets as a wholesome, ...

Once you understand what to look for and what companies deliberately obscure, reading labels becomes almost automatic. Let me ...

In baking, there can be too much of a good thing. That definitely holds true for artificial flavoring and coloring. “Natural flavors are much more appealing to modern palates,” said retired pastry ...