A retail media network is a retailer’s advertising business, built on first-party shopper data and media inventory across: ...

That’s why commerce media is expanding across CTV, digital out-of-home (DOOH), in-store screens, and mobile. When the ...

Retail-owned media networks are retail-specific advertising platforms that often do not share measurement criteria or results with brands. These networks, many from big-box retailers, can lack the ...

Commerce media is booming, and everyone wants a piece of it. For commerce media networks, servicing the growing pool of media buyers brings many new opportunities and new challenges. In the short ...

Cyndi Loza, senior editor at PG’s sister brand Path to Purchase Institute, sits down with Progressive Grocer Today to unpack ...

As retail media has expanded well beyond retailers, a new term has begun to take prevalence — commerce media. The purpose is the same as retail media, but the scope is much larger, and to help ...

For years, retail media networks gave major retailers a powerful edge: the ability to monetize shopper data and deliver targeted ads in closed-loop environments. But what started in retail is now ...

Mastercard today unveiled Mastercard Commerce Media, a new digital media network that takes the guesswork out of advertising. As a payments network with a dedicated commerce media capability, ...

IAB Europe, the leading association for the digital advertising and marketing industry, has released two significant new resources designed to accelerate the maturity, scalability, and effectiveness ...

Mastercard has introduced Mastercard Commerce Media, a digital media network with an existing base of 25,000 advertisers and reach to 500 million enrolled customers that will operate both in owned ...