Growing your business in 2026 requires more than hard work; it requires clear systems, smart decisions, and a plan that ties ...

Marketing is often misunderstood as a separate function from business, but it is, in fact, essential for any company to succeed. At its core, marketing is simply about understanding and communicating ...

We’ve discussed product, price and place as they pertain to the Four Ps of Marketing. Now let’s talk about the final one: promotion. Promotion aims to inform, persuade, and remind customers to buy ...

When I first launched my business, I didn't have a marketing budget. But what I did have was creativity, time and a sense of urgency to get my name out there. You don't need thousands of dollars to ...

Successfully marketing your business is a challenge regardless of economic uncertainty. But when its overall performance doesn’t look like it’s going to trend upward, this uncertainty can make you ...

With all the technology we have today, there are quite a few marketing channels business owners can leverage — but let’s take a closer look at a few that work best. The basis of all marketing is the ...

I'm flattered by the amount of people who have reached out through social media and email to pick my brain about their business or tableSAVVY so here's some free advice for the masses. Take it or ...

We understand that it can be tough to market your business at the best of times, and that it becomes harder if you have eager competitors trying to outdo you at every turn. This is where promotional ...

How do you market your business online? What does it take to market your business online? Without waiting years and years to move up the rankings on Google's SERPs, how can an entrepreneur get the ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...