Political campaigns and advocacy groups will funnel billions of dollars into digital advertising during the 2020 election season. With virtually no federal guidelines regulating these ads, the major ...
The tech giant has largely escaped scrutiny of late, but deserves a congressional grilling just as much as Mark Zuckerberg did. In agreeing to a two-day marathon of testimony before the House and ...
Facebook Events is a popular way to explore what's going on in your community, as well as to keep track of event details, location and attendees. You can add Facebook events to a Google Calendar to ...
The antitrust cases against Facebook and Google might have some additional fuel. The New York Times says it has obtained documents from Texas’ antitrust lawsuit elaborating on a “sweetheart deal” ...
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling (MMM) ­– even if it means giving credit to their competitors for driving ...
Climate activists hold placards as they protest outside Google offices during the tenth day of demonstrations by the climate change action group Extinction Rebellion, in London, on October 16, 2019. - ...
Facebook recently announced its highly anticipated wearable sunglasses that can record video from a user’s perspective. Despite many of our legitimately squeamish reactions to this new product, one of ...
Facebook and Google share the same fundamental business model of charging companies for ads that can be highly targeted due to a wide range of behavioral and inferred consumer attributes. And yet, as ...
Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents. By Daisuke Wakabayashi and ...
Forget the Marvel Cinematic Universe. The crossover event of the year is here, and it’s Google/Facebook. A lawsuit filed today by a coalition of state attorneys general, led by Texas’ Ken Paxton, ...
It’s no secret that Google Ads (formerly known as Google AdWords) and Facebook Ads have a longstanding rivalry. What is it about these two platforms that cause so much discussion? And how do you ...