WRIC

Divers Direct Celebrates 40 Years of Oceanic Excellence: A Dive into History and Future Waves

KEY LARGO, FL, UNITED STATES, March 22, 2024 /EINPresswire.com/ -- Divers Direct, a trailblazer in the diving industry, joyously marks its 40th anniversary, a ...
Chief Marketer

Divers Direct Acquires Performance Diver

Divers Direct, a SCUBA diving products cataloger and online marketer, has acquired Chapel Hill, NC-based Performance Diver, reportedly the nation’s number-two SCUBA diving catalog online marketer, for ...
Business Wire

Divers Direct and Holiday Inn Lauderdale-by-the-Sea to Sponsor First Annual “Clean Up The Reef” Event

DANIA BEACH, Fla.--(BUSINESS WIRE)--Divers Direct, the world’s largest retailer of scuba gear, in partnership with Holiday Inn Lauderdale-by-the-Sea, today announced the launch of the first annual ...
Marketing

Case Study: How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversions

Senior management at Divers Direct, a scuba-supply outfit, weren't convinced the company needed to offer discounts to increase Web sales. A test using Sitebrand's Segment&Serve personalization ...
Business Wire

Divers Direct Announces Grand Opening of Coral Gables Store

CORAL GABLES, Fla.--(BUSINESS WIRE)--Divers Direct proudly announces the Grand Opening of its newest store in the heart of Coral Gables, FL. The newly renovated 13,000 square foot property houses the ...