Following Coca-Cola’s divisive AI-generated Christmas commercial (for the second year running), it’s nice to know that the multinational beverage corporation hasn’t put all its eggs in the AI basket.

Here in 2023, every camera is a hybrid camera. Even if you never shoot in video mode, it’s still an essential selling point for any major camera release simply because it has to be. And while Fujifilm ...

Indranil Sengupta's award-winning shot captures the intimate moment a young performer is transformed into a Hindu deity ...

Fujifilm’s most charming camera now has a $200 discount – and it feels like the ideal camera for anyone who wants to get into photography ...

Before the camera world went digital, framing a shot was undertaken through a viewfinder. Even though many still bring their eye up to the camera, others make use of a live view monitor around back to ...

While the overwhelming majority of cameras used these days are digital, Fujifilm still sees value in their analog predecessors. That’s why the company is encouraging photographers to go back to ...

2026 is a landmark year for camera enthusiasts, marking 200 years since the invention of the photography by the French Joseph ...