When marketing your business offerings, it's critical to understand the problems your consumers are facing and specify how you're the right company to help solve them. However, things begin to get ...

We all know that from a marketing perspective, financial services fall within the category of intangibles. According to Webster, an intangible is something that is “incapable of being touched.” That's ...

The choice of a location is a critical decision for a small-business owner because that is where he is likely to spend most of his time for several years. In a March 2005 Bloomberg Businessweek ...

In an ongoing battle against Netflix Inc., the Colorado Department of Revenue has argued that the historical definition of “tangible personal property” is sufficiently broad as to encompass digital ...

Opinions expressed by Entrepreneur contributors are their own. Q: Doyou have any suggestions for those of us who sell services? I findit difficult to put service benefits into words. For example, I ...