Last week, JD Sports unveiled its new Bringback range with adidas and Liverpool FC legend Robbie Fowler. Inspired by the team’s 1995-96 away kit, the ...

Liverpool have officially dipped into the archives to revive one of the most beloved designs in Anfield history. The club's new 'Bringback' collection features a faithful recreation of the 1995-96 ...

The sports retailer has dropped a denim-inspired collection of jerseys, T-shirts and sneakers that pay tribute to the Adidas uniforms worn by Team USA at the 1994 World Cup ...

Real Madrid kits—especially their iconic white home strips—are among the most instantly recognizable in world soccer.

Paul Davis made 447 Arsenal appearances, including a debut against Spurs and winning both the League Cup and FA Cup in 1993 ...

Adidas, a well-known brand for sportswear, trainers, and athletic gear, is likely a name you've come across over the years. But have you ever pondered the meaning behind the brand's iconic ...

Adidas is a well-known name in athletic wear, trainers, and sportswear generally, and you've likely worn their gear at some point. But have you ever wondered about the meaning behind the brand's ...

Today, adidas unveils the all-new Predator ‘Finishers Steel’, the latest innovation in football’s most iconic boot franchise. Designed for footballers who command every moment, this new silhouette ...

Adidas has been on a transformation journey in the last few years, following a period of turbulence as it grappled with the discontinuation of its popular Yeezy line, waning investor confidence and an ...

Adidas has released a huge batch of new home kits for 22 countries, most of whom have either qualified or still have hopes of qualifying for the 2026 FIFA World Cup in Canada, Mexico and the United ...

Global sales up 3% to 6.63 billion euros, North America down 5% North America weakest region even when adjusting for weak dollar US tariffs will hit 2025 operating profit by 120 million euros Adidas ...

On a mission to rebuild brand strength and “momentum” under CEO Bjørn Gulden, Adidas ramped up its marketing spend by 10% year-on-year in the third quarter. The German sportswear giant increased ...