As a squishy collector, there are more than just Needoh Nice Cubes out there.

The squishy sensory toy NeeDoh has become a viral sensation, leading to nationwide shortages. A USA TODAY parenting expert suggests the hype may not be justified, as children often prefer their old ...

Do you love candy and fidget challenges!? This is a great candy challenge we have to match every candy to the alphabet. I ...

NeeDoh squishes have taken over social media, sparking an in-person hunt and demand for the toys that the brand's leadership says is unprecedented.

Say hello to the new glitter dumpling. Here's where you can buy the popular NeeDoh Jelly Squish before it sells out again ...

Come inside Confetti and Friends for a tour of their fidget factory! We show you their brand new fidgets not yet in stores!!

Walmart has the NeeDoh Nice Cube Swirl in stock for $25 in every fun colorway while the viral Nice Berg Swirl remains ...

Objects such as tactile keycap keyrings and squishy toys are emerging as tools to manage stress. Read more at ...

Hannah Fowles was spiraling. It had been a grueling day at work, and by the time the 22-year-old from Provo, Utah, got home, panic was bubbling in her chest as her thoughts raced and her cheeks ...

No styli fan? Take notes ...

If there was one toy that was hard to find for those Easter baskets, it was NeeDoh.

I’m having a hard day.” For a growing number of young consumers, that sentiment is no longer kept private. It is managed, ...