Successful entrepreneurs have adjusted marketing and sales mindsets to incorporate digital tools and analytics. Learn today's ...

Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a member of the ...

Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

From developing a “common playbook” for success to establishing a sense of shared context, B2B sales and marketing can become ...