In this video, I showcase mini emergency kits specifically designed for tween girls. These kits include essential items needed in emergencies at school and are perfect for stashing in a backpack. This ...

Before 10-year-old Gabriella DeMarzo left her house on Saturday, she propped up her phone at her desk and recorded a “Get Ready With Me” video. It was “officially 4:55 a.m.,” which meant she had a few ...

As puberty starts earlier, glossy marketing targeting the 12-and-under set has driven tweens’ annual spending on skincare and beauty to $4.7 billion. For families deciphering what’s necessary and what ...

From sneaks to tech, these are the treats topping girls’ wish lists Written By Written by Contributor, Buy Side Lisa Lombardi is a contributor to Buy Side expert on women's health, food and home.

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. If you were around during Abercrombie’s Golden Era ...

Tweens are obsessed with skincare. Their curiosity for all kinds of creams, gels, face masks and facial peels has even earned them a viral moniker: “Sephora Kids.” “The Sephora Kid trend is a real ...

My first trip to Sephora was made possible by a popular girl in my grade who had a 13 Going On 30-themed birthday party. The whole affair was wildly elaborate: the host's mom gave me a $15 gift card ...

Add Yahoo as a preferred source to see more of our stories on Google. For one 15-year-old girl in 2024, some of the everyday problems she posts to her 10,000-plus followers on TikTok sound similar to ...

A new report assesses the values emphasized by television programs popular with tweens over each decade from 1967 to 2017, charting how 16 values have waxed and waned during those 50 years. How ...