Cassey Ho (Blogilates) reveals her journey building two multi-million dollar brands, discussing content creation, community, AI theft, burnout, and the realities of building a brand in 2025. Alex ...

“Unfortunately this was a wake up call,” the 38-year-old said Vanessa Etienne is a Staff Writer for PEOPLE on the Health team. She joined the brand in 2021. Cassey Ho/Instagram Cassey Ho revealed she ...

As a fight over the future of elite higher education consumes university leaders and politicians, most college students live in a very different world with very different challenges. By Alan Blinder ...

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When Cassey Ho uploaded a 10-minute Pilates video to YouTube in 2009, she wasn’t trying to build a business empire; she was simply leaving a parting gift for her 40 students at 24 Hour Fitness before ...

Higher ed leaders and policymakers need to fundamentally rethink the system of who pays for college, and how. It’s no surprise when polls find that a top concern about college is the cost—because it’s ...

In late January, Target became the latest store to announce plans to roll back its diversity, equity, and inclusion (DEI) initiatives. As a result, some influencers have alleged that popular Asian and ...

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Taylor Swift fans can now get their hands on her lilac short skirt for less. Last year, the Grammy winner helped put Cassey Ho’s Popflex brand on the map after wearing her lavender Pirouette Skort ...

Kick off your New Year’s resolutions in style. Blogilates, the brand founded by fitness coach Cassey Ho, just dropped its first-ever apparel collection at Target on Saturday, Dec. 28, and it’s quickly ...