It honestly feels like the end of an era. Sony, the company that practically invented the modern premium TV market, is effectively handing over the keys to its most iconic hardware division. In a move ...

Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with China’s TCL, which will have majority control. Under a memorandum of ...

Sony has announced that it's spinning off its home entertainment electronics business into a joint venture with rival TV maker TCL. The two companies plan to sign agreements by March 2026 that would ...

This may well be the end of an era. Sony Electronics has announced an intention to spin off its TV business, with TCL Holdings Electronics Limited assuming charge of the Japanese company’s home ...

Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint venture, Sony will hold a 49% stake, while TCL takes 51%, to manage global ...

This may well be the end of an era. Sony Electronics on Tuesday announced that it will spin off control of its TV and home entertainment business to its Chinese rival, TCL Holdings Electronics Limited ...

TOKYO -- Sony Group said on Tuesday it will carve out its TV business and transfer it to a new joint venture with China's TCL Electronics Holdings, in a major restructuring of its home entertainment ...

For fans of Sony televisions, the company is about to receive some help from a potentially unlikely source. With Sony being one of the most reliable smart TV brands according to consumers, it may ...

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies announced in a joint press release. The Japanese electronics giant plans to sell a ...

The two companies are planning to form a new joint venture that will carry the ‘Sony’ and ‘Bravia’ branding. The two companies are planning to form a new joint venture that will carry the ‘Sony’ and ...

Sony is effectively stepping back from the day-to-day business of making TVs, and handing the reins to TCL. The two companies announced they’ve signed a memorandum of understanding to form a new joint ...

In a move that signals a major reshaping of the TV industry, Sony has agreed to spin off its home entertainment division, including its iconic Bravia TV brand, into a new joint venture with Chinese ...