Netflix is splitting Stranger Things’ final season across three release dates. Parts one and two drop within a month of each other, then the finale releases over a month after the first drop. They’ve done similar splits before with shows like Wednesday Season 2, releasing parts within 30 days of each other. The core question: How do you measure the impact of this release schedule on subscriber churn? You can’t randomly assign users to see different release schedules. Everyone sees the same dates