Here we go world: #ProjectRock is officially launched... Project Rock is an ideal. A story we commit to. We're all a project, a work in progress and we all share one common goal: working hard to get better daily (a few cuss words here and there;) and chasing greatness. You all have the strength to chase your greatness and now I provide you with the tools. First up from Project Rock is THE bag. Not just any bag, but after 18 months of engineering and innovation with my Under Armour partners - and
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