S.T SOAP: THE RISE AND FALL OF A PROMISING INDIGENOUS BRAND In 1979, Alhaji Safiriyu Tiamiyu popularly known as S.T began what was referred to as S.T Soaps Limited with the amount of 5,000 naira (N5000). In an interview with L’abe Orun Program, Alhaji Safiriyu Tiamiyu said he got N3000 from his father after which he added his own N2000. The business kept expanding, S.T Soaps extended from the passageways of his home to raising a cutting-edge processing plant in ljebu-Mushin, Ogun State. Despite

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