Minimalist logos are not a reduction, but a condensation of meaning. 🗣️ Many companies want a simple logo. In most cases, this makes sense: complex illustrated logos from the 90s or shiny 3D logos from the early 2000s are hardly universally applicable in today's brand communication. From large billboards to digital interfaces to small social media icons, today's logos must function in countless contexts. Overloaded designs quickly lose their impact. This calls for a simplified logo. But this is
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Minimalist logos are not a reduction, but a condensation of meaning. 🗣…
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