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Planned obsolescence atau keusangan terencana: sebuah praktek untuk memodifikasi produk agar jadi usang dalam kurun waktu tertentu. Ini dilakukan agar orang mau terus membeli produk baru yang diluncurkan. Kalau sebuah barang dibuat tahan selama2nya dan hanya perlu sekali beli, maka produsen ga akan bisa ada pendapatan lagi setelah semua target pasar beli. Keberlangsungan bisnis bergantung dari target pasar untuk terus beli produk yang baru dan meninggalkan yang lama. Apple pernah kena tuntut rat
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